Everyone knows that the Super Bowl is the most watched event every year. People who don't even like football will watch for the halftime show, and of course the famous "Super Bowl Ads." Every year the Super Bowl is known for having the best and funniest ads of any show on television. These ad slots are also the most expensive. According to msnbc.com, the price for a 30 second ad during this year's Super Bowl was "2.6 million dollars." That is a lot of money for a 30 second ad. With all the money spent on these ads, for the little amount of time they have, companies go all out to make a big splash and draw in customers. I think it is safe to say that "Doritos" hit it big with three very funny commercials.
It isn't always about having a long commercial or the funniest. Last year Miller High Life had a one second ad where they just had their spokesman scream "HIGH LIFE" and that was it. All it took was one second, but everyone I knew that watched the game was talking about that commercial. All these companies who spend millions and millions for 30 second ads that some people don't even remember, got out done by one simple second. When it comes to advertising it really is all about the presentation. If you have a memorable presentation, people will seem to recognize the product and most likely purchase it.
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Because there are fewer and fewer opportunities to aggregate all those eyeballs, the Super Bowl has traditionally had one of the highest price tags for 30 seconds of airtime out there... But with the economy being what it is, that cost has gone down a bit this year, which opened up the possibility for "upstart" companies to assert their brands, rather than established companies reinforcing their brands... But what I saw last week was that most all of the ad budgets were spent by these companies buying the spot, leaving not much left to develop an ad worth watching. Isn't the general consensus that this year's ads were, erm, pretty lame-o?
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